Details
Job Title
Branding Manager
Reference
MYKL 1404-20
Job Description
Our client is a new start-up JV in the online shopping industry.
POSITION DESCRIPTION
To achieve sales target set for the team and develop new markets
Identify business leads for potential branded content Clients to meet the business objective and sales target
To build and manage key accounts/Clients
Conceptualize creative ideas based on brief from Client/Agency that fit into channel requirements
Resolve problems/issues between clients expectations on marketing their product
POSITION RESPONSIBILITIES
PRINCIPAL ACCOUNTABILITIES / KEY RESULT AREAS
To Develop New Initiatives And Branded Content Products To Meet Sales Target
Build strong working relationship with channel providers and Client/Agency.
Conceptualize creative ideas based on brief from Client/Agency that fit into channel requirements.
Oversee the production development and manage the interaction between production/channels and Client/Agency
Review performance of the projects and campaigns for new contract renewals.
Manage team to achieve sales targets and meeting clients’ requirement
Brand
Act as brand guardian for Segment related communication
Ensure all customer communications & collateral are aligned to the Company brand values, tone and manner.
Continuously strengthen Company’s image and presence through strategic alliances.
Lead by example, live brand values and ensure that team exhibit values in their day to day conduct
Alignment Of Strategic Plan & Business Performance
To identify target segment and develop propositions to position products to the target segment.
To establish marketing segments and develop new markets
Assist in providing feedback in alignment of strategic plan and objectives with product and sales target
Develop and deliver overall Segment Strategy
Contribute strategic inputs on Company’s strategic plans and growth as well as Company’s Vision/Mission/Core Value.
Contribute to budgeted performance targets and improvements in the segment to achieve and exceed performance expectations
Ensure that sales, product, channel, service and risk management strategies, activities and investments are aligned to business requirements and achievement of business plan
Lead & drive cost management, deliver on efficiency drive targets and contribute to improvement of brand health and customer loyalty score
Oversee the day to day management of business
Customer Feedback
Manage key accounts/Clients
Resolve problems/issues between clients expectations on marketing their product
Obtain customer feedback
POSITION REQUIREMENTS
Essential
Bachelor’s degree in Mass Communication, Marketing, Advertising, Economics, Business Administration, Commerce, Management, or related fields
At least 8 to 10 years working in agency/advertising/ marketing with minimum 3 years in related working experience
Understand the working culture of Marketers/Advertisers, Creative Agencies and Media Agencies, generally, the business of selling ideas.
Deep understanding of audience as the content are very much driven and targeted to this segment.
Good command of English and Bahasa Malaysia language both Spoken and written
Excellent in negotiation and communication skill as well as having Creative flair.
Presentation skills
Demonstrated computer proficiency (MS Office applications - Microsoft Excel, Word, PowerPoint)
Planning and organising ¬ establishing priority systematically.
Problem solving skills
Collaborative Skills -offering own and accept the expertise of others to solve problems.
Preferred
Preferably 4 years in analyzing retail performance, consulting, forecasting, statisticians, or lecturing in similar field
Understanding of marketing and consumer behavior
Malaysians with good understanding of local consumer behaviour and culture
Innovative -ability to develop creative improvement to workflow or process to improve productivity.
Adaptability - able to adjust to variable approach to match varied task assigned
Location
Kuala Lumpur, Malaysia